PRIVACY POLICY

Effective date: September 8, 2026
Last updated: September 8, 2026

This Privacy Policy explains how Alpha with Tracy Lynn Gray LLC (“Company,” “we,” “us,” or “our”) collects, uses, stores, and discloses personal information when you visit our website, communicate with us, request a resource, subscribe to emails, make a purchase, participate in an event or community, or use one of our products, programs, or services.

Alpha with Tracy Lynn Gray LLC operates brands including Alpha with Tracy Lynn Gray™, The Anxious Alpha™, and The ADHD Alpha™.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

The information we collect depends on how you interact with us.

Information You Provide Directly

We may collect information you voluntarily provide, including:

  • Your name;

  • Email address;

  • Mailing or billing address;

  • Telephone number, when requested;

  • Organization, job title, or professional information;

  • Information included in contact forms, emails, applications, surveys, booking inquiries, or support requests;

  • Event registration and attendance information;

  • Accessibility or accommodation requests;

  • Account information for courses, programs, or communities;

  • Community posts, comments, questions, and other content you choose to share;

  • Reviews, testimonials, photographs, recordings, or success stories you submit;

  • Preferences and responses provided through quizzes or forms; and

  • Any other information you voluntarily provide.

Please do not send confidential medical records, detailed health histories, Social Security numbers, government identification numbers, or other highly sensitive information through general contact forms, email, or community spaces.

Purchase and Transaction Information

When you make a purchase, register for a paid event, or select a payment plan, we may receive:

  • Your name and contact information;

  • Billing address;

  • Product or service purchased;

  • Purchase date and amount;

  • Payment status;

  • Transaction or order number;

  • Refund, cancellation, or payment-plan information; and

  • Limited payment details provided by the payment processor, such as the payment type or last four digits of a card.

Complete payment-card information is generally collected and processed directly by the payment provider presented at checkout. We do not intentionally store complete credit- or debit-card numbers on our own systems.

Information Collected Automatically

When you visit or interact with the website, certain information may be collected automatically by us or our service providers, including:

  • Internet Protocol address;

  • Browser and device type;

  • Operating system;

  • Approximate location derived from an IP address;

  • Pages viewed;

  • Links clicked;

  • Date, time, and duration of visits;

  • Referring website or source;

  • Website interactions and navigation patterns;

  • Cookie and similar-technology identifiers;

  • Email opens and link clicks;

  • Form activity; and

  • Diagnostic, security, and error information.

This information helps us operate, secure, understand, and improve the website and our communications.

Live-Event and Recording Information

When you attend a virtual or in-person event, we may collect registration details, attendance records, chat messages, questions, poll responses, and other information you choose to provide.

If an event is recorded, your name, image, voice, chat contributions, or other participation could be captured. Recording practices will be disclosed for the applicable experience. We may exclude personal conversations or breakout-room discussions from recordings to help protect participant privacy.

You may participate without turning on your camera or speaking unless the event description clearly states otherwise.

Social-Media Information

If you interact with us through social media, the applicable platform may provide information such as your profile name, public profile information, comments, reactions, direct messages, or other interactions.

Your use of a social-media platform is also governed by that platform’s privacy policy and settings.

2. HOW WE COLLECT INFORMATION

We may collect information when you:

  • Visit our Squarespace website;

  • Complete a website or registration form;

  • Subscribe to an email list;

  • Request a free resource;

  • Make a purchase;

  • Enroll in a course or program;

  • Select a payment plan;

  • Register for or attend an event, retreat, or workshop;

  • Join or participate in a private community;

  • Submit a testimonial, survey, review, or feedback;

  • Contact us by email or through a form;

  • Interact with our emails;

  • Engage with our social-media accounts; or

  • Otherwise communicate or interact with us.

Information may also be provided to us by service providers that help operate our website, email system, checkout, events, programs, communities, analytics, or advertising.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

  • Operate and maintain the website;

  • Deliver free resources and requested materials;

  • Process purchases, registrations, payment plans, and refunds;

  • Create and manage course, program, or community access;

  • Deliver digital products and services;

  • Communicate about purchases, accounts, events, and support requests;

  • Send newsletters, educational content, announcements, and promotional emails when you have consented to receive them;

  • Personalize content and recommendations;

  • Respond to inquiries and private-booking requests;

  • Provide accessibility support when requested;

  • Manage events, workshops, retreats, and communities;

  • Moderate participant conduct and protect community safety;

  • Request or publish testimonials when permission has been provided;

  • Understand website traffic and audience engagement;

  • Improve our website, content, programs, products, and communications;

  • Detect and prevent fraud, misuse, infringement, or security problems;

  • Enforce our agreements, policies, and intellectual-property rights;

  • Maintain business, tax, accounting, and transaction records;

  • Comply with legal obligations; and

  • Protect our rights and the rights, privacy, safety, and property of others.

We will not use personal information for a materially different purpose without providing additional notice or obtaining consent when required.

4. EMAIL COMMUNICATIONS

When you request a free resource, register for an event, make a purchase, or create an account, we may send emails necessary to fulfill that request or transaction.

These messages may include:

  • Download or access instructions;

  • Purchase confirmations;

  • Payment and billing notices;

  • Event reminders and updates;

  • Account or security notifications;

  • Responses to support requests; and

  • Important changes affecting an offering.

When you expressly consent to marketing communications, we may also send newsletters, educational content, announcements, and promotional offers.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those messages. Unsubscribing from marketing emails does not prevent us from sending necessary transactional, account, legal, or support communications.

Email subscriptions and automation may be managed through MailerLite or another email-service provider identified when applicable. These providers may track delivery, opens, clicks, and similar engagement information.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website and service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

  • Keep the website functioning;

  • Remember preferences;

  • Maintain security;

  • Prevent spam and fraudulent activity;

  • Understand website use and performance;

  • Measure email and content engagement;

  • Improve user experience; and

  • Measure or support advertising when advertising tools are enabled.

Cookies may include:

Strictly Necessary Cookies
These support core website functions, security, forms, checkout, and account access.

Functional Cookies
These remember selections and improve website functionality.

Analytics Cookies
These help us understand general traffic, engagement, and website performance.

Advertising Cookies
When enabled, these may help measure advertising effectiveness, understand whether someone arrived through an advertisement, or deliver more relevant marketing.

You can manage available cookie choices through the Cookie Preferences control on our website. You may also adjust browser settings to block or delete cookies, although doing so may affect website functionality.

Some browsers transmit “Do Not Track” or Global Privacy Control signals. Our website may not respond to every signal or setting. When applicable law requires us to recognize a qualifying opt-out signal, we will process it as required.

6. ANALYTICS AND ADVERTISING

We may use website analytics provided by Squarespace or other service providers to understand general website traffic, page performance, referral sources, and visitor behavior.

If advertising or conversion-measurement technology is enabled, the applicable provider may receive information about website visits, device identifiers, cookie identifiers, pages viewed, or actions taken after interacting with an advertisement.

We do not receive complete control over information independently collected by third-party advertising, analytics, or social-media platforms. Their collection and use of information are governed by their own privacy policies.

Available cookie controls may be used to limit nonessential analytics or advertising technologies.

7. CAPTCHA AND SECURITY TOOLS

Some forms use Google reCAPTCHA or a similar security service to help distinguish legitimate users from automated activity and reduce spam or abuse.

These tools may collect device, browser, interaction, cookie, and network information according to the provider’s applicable privacy policy and terms.

8. HOW WE DISCLOSE INFORMATION

We do not sell personal information for monetary payment.

We may disclose personal information in the following circumstances:

Service Providers

We may provide information to companies that perform services on our behalf, including:

  • Website hosting and form providers;

  • Email-marketing and automation providers;

  • Email and communication providers;

  • Payment processors;

  • Course and membership platforms;

  • Community platforms;

  • Event and video-conferencing services;

  • File-storage and document-delivery providers;

  • Analytics and advertising providers;

  • Security, spam-prevention, and CAPTCHA services;

  • Shipping or fulfillment providers;

  • Accountants, attorneys, insurers, and professional advisers; and

  • Other technology and business-support providers.

These providers receive information necessary to perform their services and process it under their own contracts, policies, and legal obligations.

Current services may include Squarespace for website hosting and forms, MailerLite for email marketing and automation, Proton Mail for email communications, and Google reCAPTCHA for form security.

Legal and Safety Reasons

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, subpoena, court order, or lawful government request;

  • Protect our legal rights;

  • Enforce our Terms of Service or other agreements;

  • Investigate fraud, misuse, infringement, or security incidents;

  • Protect the safety, rights, privacy, or property of the Company, our users, or others; or

  • Respond to an emergency when disclosure is permitted or required by law.

Business Transfers

If the Company is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be reviewed or transferred as part of that transaction, subject to applicable law.

With Your Direction or Permission

We may disclose information when you direct us to do so or provide permission.

For example, we will request permission before using private feedback or a nonpublic communication as an identifiable marketing testimonial.

9. COMMUNITY AND GROUP PRIVACY

Information you post in a private community, group discussion, event chat, or other shared participant space may be visible to other participants.

We ask participants to respect one another’s privacy, but we cannot guarantee that another participant will keep shared information confidential.

Do not post confidential medical information, financial information, passwords, government identification numbers, or anything else you would not want another participant to see or repeat.

Community participation does not create a confidential therapist-client, medical, legal, or other professional relationship.

10. INFORMATION ABOUT HEALTH AND PERSONAL EXPERIENCES

Because our content addresses anxiety, ADHD, executive dysfunction, overwhelm, and personal development, you may voluntarily share information about your experiences.

We do not require detailed medical records or protected health information to provide general educational content, digital products, or community access.

Our website, email, and community systems should not be treated as medical-record systems or assumed to provide the privacy protections associated with a healthcare provider.

Please share only the information reasonably necessary for your inquiry. If you need medical or mental health assistance, contact an appropriately qualified professional through a secure method recommended by that provider.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing requested services, maintaining business records, resolving disputes, enforcing agreements, and meeting legal, accounting, or tax obligations.

Retention periods vary depending on the type of information and why it was collected.

For example:

  • Email subscription information may be retained until you unsubscribe or request deletion, subject to records needed to document consent or honor suppression preferences;

  • Transaction records may be retained for the period required for tax, accounting, fraud-prevention, and legal purposes;

  • Account information may be retained while your account or access remains active and for a reasonable period afterward;

  • Support communications may be retained as needed to resolve inquiries and maintain service records;

  • Community content may remain until removed by you, us, or the applicable platform, subject to backups and legal requirements; and

  • Legal and contractual records may be retained until applicable obligations or limitation periods expire.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

12. DATA SECURITY

We use reasonable administrative, technical, and organizational measures appropriate to the nature of the information we handle.

These measures may include using reputable service providers, access controls, password protection, secure connections, account-authentication tools, and limiting access to information based on business need.

No website, email account, database, or internet transmission can be guaranteed completely secure. You provide information online at your own risk.

You are responsible for protecting your passwords and account credentials and for notifying us if you believe your account has been accessed without authorization.

If a data incident occurs, we will investigate and provide legally required notices when applicable.

13. YOUR PRIVACY CHOICES

Depending on how you interact with us, you may:

  • Unsubscribe from marketing emails;

  • Adjust cookie preferences;

  • Update information associated with an account;

  • Request correction of inaccurate information;

  • Request access to certain information;

  • Request deletion of certain information;

  • Withdraw consent where processing is based on consent; or

  • Object to or restrict certain uses where applicable law provides that right.

Some information may need to be retained for legal, tax, security, transaction, fraud-prevention, recordkeeping, or dispute-resolution purposes.

Deleting certain information may prevent us from maintaining an account, providing access, completing a transaction, or delivering a requested service.

14. PRIVACY RIGHTS BASED ON YOUR LOCATION

Privacy rights vary by jurisdiction. Depending on where you live and whether an applicable law governs our processing, you may have rights to:

  • Know whether we process your personal information;

  • Access certain personal information;

  • Correct inaccuracies;

  • Request deletion;

  • Obtain a portable copy of certain information;

  • Restrict or object to certain processing;

  • Withdraw consent;

  • Opt out of certain targeted advertising, sales, sharing, or profiling;

  • Appeal the denial of a qualifying request; and

  • Exercise your rights without unlawful discrimination.

These rights are subject to legal definitions, exceptions, thresholds, and verification requirements.

To submit a privacy request, email support@theanxiousalpha.com with the subject line Privacy Request.

Please describe your request and provide enough information for us to identify the applicable records. We may request additional information to verify your identity and protect your information from unauthorized disclosure.

If an authorized agent submits a request on your behalf, we may require proof of the agent’s authority and verification of your identity as permitted by law.

We will respond within the period required by applicable law.

California Residents

The California Consumer Privacy Act and California Privacy Rights Act apply only to businesses meeting specified legal criteria.

If those laws apply to our handling of your information, eligible California residents may have rights to know, access, correct, delete, and obtain information about certain disclosures, as well as rights concerning the sale or sharing of personal information.

We do not sell personal information for monetary consideration.

Some laws define “sale” or “sharing” more broadly than an exchange for money and may include certain advertising technologies. When applicable, available cookie controls or a qualifying privacy request may be used to exercise relevant opt-out rights.

We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising purposes.

Virginia and Other U.S. State Residents

Residents of Virginia and other states may have privacy rights when the applicable law covers the business and the specific processing activity.

If a qualifying state privacy law applies, we will honor verified requests as required by that law.

European Economic Area and United Kingdom

If European or United Kingdom data-protection law applies, our legal bases for processing may include:

  • Your consent;

  • Performance of a contract or steps requested before entering a contract;

  • Compliance with a legal obligation; and

  • Our legitimate interests in operating, securing, and improving the business, provided those interests are not overridden by your rights.

You may have rights to access, correction, deletion, restriction, objection, portability, and withdrawal of consent.

You may also have the right to submit a complaint to the applicable data-protection authority.

Withdrawing consent does not affect processing that occurred lawfully before the withdrawal.

15. INTERNATIONAL DATA PROCESSING

We are based in the United States, and our service providers may operate in the United States and other countries.

If you access the website or provide information from outside the United States, your information may be transferred to or processed in countries with different privacy laws.

When legally required, appropriate safeguards will be used for international transfers.

16. CHILDREN’S PRIVACY

This website and our offerings are intended for adults.

We do not knowingly collect personal information directly from children under 13. We do not knowingly permit individuals under 18 to make purchases or create paid accounts without legally valid authorization.

If you believe a child has provided personal information to us, contact support@theanxiousalpha.com so we can review and address the situation.

17. THIRD-PARTY WEBSITES AND SERVICES

Our website, emails, or content may contain links to websites and services we do not control.

This Privacy Policy does not govern the privacy practices of those third parties. Review their policies before providing personal information.

We are not responsible for another website’s or platform’s privacy, security, content, or practices.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy when our business practices, services, technology, or legal obligations change.

The revised policy will be posted on this page with an updated effective date.

If a change materially affects how we use information already collected, we will provide additional notice or obtain consent when required by law.

19. CONTACT INFORMATION

Questions, privacy requests, and concerns about this Privacy Policy may be sent to:

Alpha with Tracy Lynn Gray LLC
Operating as Alpha with Tracy Lynn Gray™, The Anxious Alpha™, and The ADHD Alpha™

Email: support@theanxiousalpha.com

Mailing address:
1832 Kempsville Road
Suite 112, #265
Virginia Beach, VA 23464
United States